Healthline updates over 400 content pieces to support Undetectable Equals Untransmittable
Publisher’s note: Although I have been a paid consultant professionally for Healthline every year by creating the annual HIV Influencers Honors program, this article remains editorially independent and this is my honest opinion. I value transparency and wanted to disclose this relationship to you. This is not a paid, requested, or sponsored article.
Since almost the beginning of the movement and campaign, U = U, undetectable equals untransmittable, I have used the power of my social media following to encourage, persuade, gain support from, and even shame health-related companies to sign Prevention Access Campaign’s Consensus Statement.
It was a relatively simple action, I thought, for companies, AIDS service organizations, national and international nonprofits, and health information website and platforms to simply support #UequalsU and also update their digital content.
For most, it was simple and still meaningful. But, the fastest growing health information website and a comScore Top 50 Digital Media website, Healthline.com, did something truly remarkable and impressive.
Healthline updated over 400 HIV content pieces with the help of an activist-led HIV task force.
Over 400 content pieces? Yes! And most likely, it was the largest company investment and project commitment thus far in the international HIV awareness community.
“While Healthline has historically been very proud of our rigorous approach to content development that stemmed from medical and clinical guidelines and best practices, we wanted to revamp our content in the HIV community especially to further support patients and caregivers,” said Tracy Stickler, Senior Vice President of Content, Healthline.
“In line with Healthline’s mission to be the most trusted ally in the pursuit of health and well-being, we want the HIV community to know that we heard them and we are taking action to ensure that Healthline continues to be a resource for them.”
Although Healthline leadership will not disclose the cost and time involved with this massive HIV content update, it’s easy to place this investment over $150,000. But, that’s only a guess.
So why would Healthline actually invest in this enormous project? I asked Healthline Vice President of Corporate Marketing, Ingrid Eberly, to explain the decision.
[Ingrid/Healthline]: As a digital health publisher, Healthline strives to provide medically accurate content and resources for those seeking information on various health topics. Last year, the HIV patient community noted a disconnect between Healthline’s HIV content and the actual experiences of those living with HIV. Based on the feedback, Healthline immediately created a task force of advocates, patients and renowned practicing clinicians to ensure that content and resources on the site match the needs of the community — who have a unique perspective and approach to their lifestyle, condition, and treatment.