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Josh Robbins
The M∙A∙C AIDS Fund started in 1994 and is celebrating a milestone of $500,000,000 raised for HIV/AIDS. Pause for a second and think about that much money from a non-HIV related company giving that much to a specific cause. It’s nothing short of inspiring and remarkable. (So, thank you, M•A•C!)
A self-described VIVA GLAM super-fan, Winnie celebrates the irreverence, outrageous style and irrepressible love of life VIVA GLAM has been serving since 1994.
Through the sale of VIVA GLAM LIPSTICK, where M•A•C Cosmetics touts “every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS,” they have become the largest corporate non-pharmaceutical HIV/AIDS funder. (And that’s incredible!)
For the past 25 years, they have focused their philanthropy on HIV/AIDS. Now, they are expanding their mission to fight for healthy futures and equal rights for women, girls, and the LGTBQ communities and announcing a new name: M•A•C VIVA GLAM Fund.
In response to a request from imstilljosh.com, Nancy Mahon, Global Executive Director of M•A•C VIVA GLAM FUND and Senior Vice President, Global Corporate Citizenship and Sustainability, Estée Lauder Companies shares why this growth of the mission is so meaningful and important.
“Over the past 25 years, the M·A·C AIDS Fund has impacted the lives of millions affected by HIV and AIDS. However, challenges continue, especially for those most impacted by the disease such as women of color and the LGBTQ community. We are evolving our mission and changing our name to the M·A·C VIVA GLAM Fund to reflect the intersectional approach needed to end the epidemic. For those living with HIV/AIDS, we are still fighting for you, and for beautiful, bold, healthy futures for all, one lipstick at a time.”
According to newly released company philanthropic highlights, we can see the global commitment and impact made from M•A•C AIDS Fund previously, and the specific expanded mission of the M•A•C VIVA GLAM FUND.
25 YEARS OF VIVA GLAM
- $500 million raised, helping 19 million people across 92 countries every year
- 9,713 grants issued to over 1,800 groundbreaking and innovative programs and organizations around the globe
- 28 spokespeople, including Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin
EXPANDED MISSION
- M·A·C’s philanthropic arm, the M·A·C AIDS Fund, will evolve its long-term mission of serving the HIV/AIDS community to also support women and girls and the LGBTQ community by expanding its funding model under the newly named VIVA GLAM Fund
- M·A·C Cosmetics will honor 10 heritage grantees that have been VIVA GLAM grantees from the beginning with $25,000 each, along with three large grants as part of M·A·C VIVA GLAM Fund’s expanded vision to support the work of Planned Parenthood, GLAAD and Girls, Inc. totaling $1.3 million to further their work in the areas of sexual health, LGBTQ rights and girls’ development respectively.
In a time where we are constantly seeing the funding of important nonprofits and charities being eliminated or budgets being slashed by the current administration, we should applaud the organizations and companies that remain focused and even growing their commitment to the HIV/AIDS and LGBTQ communities as well as those that are supporting specific populations that are targeted including services focused on women’s health.
Today, I am honoring the M•A•C VIVA GLAM FUND!
(Think it’s beyond weird for me to be writing about a makeup company? Not so fast! Watch my most viral video on Facebook— a makeup tutorial with a message that resonates with anyone regardless of the perceived notion that a guy in a baseball cap can’t wear a little bit of makeup.)
