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(updated with great news) The BIG HIV Trademark Showdown

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[box style=”orange note shadow” ]Update: I’m so excited to say that I was contacted and have learned that there will be no opposition to the trademark; and that all is well in the HIV Awareness, anti-stigma activism community. This thrills me so much. I Iove The Stigma Project and HIV Equal and can’t wait, as I hear they both could have new materials and campaigns soon! As always, and because of the chatter I had heard, I’m proud that even though I made no assertions and gave no opinion, except that I wanted it all to work out, I was able to use my personal platform to get to the bottom of it all. Both organizations inspire me tremendously. Xo! (Josh)[/box]

updated information

Newest award-recognized HIV awareness campaign spearheaded by Jack Mackenroth, is potentially being opposed by hugely successful HIV organization The Stigma Project, imstilljosh.com has discovered.

When you file a trademark and or oppose the granting of an application of a trademark in the U.S., there is a huge notice at the beginning of the process: “You have no right to privacy.”  And this one can’t be a good one for either involved.

Without knowing the exact specifics of the reason for potential opposition if exercised, here are the quick facts:

The Stigma Project, promotes: HIV Neutral™ (although, I was not able to independently verify the application for trademark by The Stigma Project — noting that legally a claim can be made prior to getting the ® symbol.)

Jack Mackenroth and WHC filed for two trademarks — both on the principal register for HIV Equal™.

Screen Shot 2014-02-22 at 11.41.45 PM
via: http://tmog.uspto.gov/#date=2013-12-31&serial=86029823

 

Screen Shot 2014-02-22 at 11.45.30 PM
via: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:5v7qui.2.2

 

Now, it appears that a lawyer for The Stigma Project, Inc. has filed for an extension for time to oppose for good cause– although the lawyer could never respond.

 

Screen Shot 2014-02-22 at 11.47.15 PM
via: http://tsdr.uspto.gov/caseviewer/pdf?caseId=86029817&docIndex=1#docIndex=1

 

Deadline to file opposition information: 4/30/14. We shall see.  I sure hope everyone works it out quickly… 🙂  I love both organizations and projects! 

Full disclosure:  I covered the launch of HIV Equal™ on this blog, including an interview with Jack Mackenroth. And I have shared many of the campaign pieces on social media.  For The Stigma Project, I am a huge fan of the organization and the social media power and local activist community grown nationally (I was one of the first national accepted individuals to their TSP: Ambassador program over a year ago.)

[box style=”orange question shadow” ]

So, what do you think?

Should HIV Equal™ get the trademark? 

Or 

Is this trademark too similar to The Stigma Project? 

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*please note– nothing above is to be considered trademark infringement to either organization.  This post is informational only and in no way intended to question either organization’s motives or actions.  I hope it all works out.  Ill keep ya updated.

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